SETH SULLIVAN

CREATIVELY Misbehaving

wtf

DOES THAT MEAN?

I meant to behave, but there were just too many other options.

MAE WEST

SOMETIMES THE EXPECTED OUTCOME

…is exactly what’s needed

BUT THE MOST MEMORABLE

…live just beyond expectation.

CREATIVELY
Misbehaving

IS ABOUT EXPLORING THE UNEXPECTED

…to create work that’s

bold,

human,

AND

unforgettable.

WHAT DOES
CREATIVELY
Misbehaving
LOOK LIKE IN PRACTICE?

One

Strategic

Knowing when the right answer is the expected one is important. Strategy grounds everything I do, so the work solves real problems not just creative whims.

Two

Playful

I believe surprise, humor, and humanity are what make brands memorable. Play isn’t a distraction, it’s the spark that makes ideas stick.

Bold

Safe design is… safe. Bold design lives in people’s heads. I aim for work that’s not just polished, but impossible to ignore.

Misbehaving

in the Wild

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